Achieve needed a way to break through the noise in the saturated HELOC (home equity line of credit) space—with a message that was clear, clever, and conversion-focused. The ask: develop a modern CTV campaign that could resonate emotionally with financially stretched homeowners, while still performing across performance channels like Meta and YouTube.

We crafted a flexible campaign designed to entertain and educate. Centered on the timely topic of AI overwhelm, we wrote a suite of scripts that positioned Achieve as the human-first, smart financial move—anchored around the idea that a fixed-rate HELOC beats algorithmic guesswork. To maximize value, we shot multiple variations using the same talent, wardrobe, and set design, enabling hook and CTA testing without blowing the budget.

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We also built a mini content engine around the shoot:

• A photo library to power Meta ads, web banners, and native landing pages
• Portrait and landscape video formats for CTV, pre-roll, and social
• Multiple cutdowns, textless versions, and alternate hooks for testing

Everything was designed to scale—from shoot day to performance optimization.