To celebrate the holidays and launch a limited-edition brew, Budweiser created The Good Stuff—a speakeasy-style beer designed to feel rare, premium, and indulgent. The spot needed a polished, cinematic finish to match the elevated vibe and was slated to air during NFL primetime broadcasts. VaynerMedia led the creative and tapped Savvy Studios to handle post-production with speed and precision.

From first cut to final delivery, we shaped the spot to feel rich and intentional. Our team nailed the moody, high-end look with a meticulous color grade—getting the exact shade of amber just right to highlight the beer’s craft feel. We layered in subtle sound design (like wave sounds to enhance the pour) and sourced a track from a little-known local band that captured the underground, speakeasy vibe. Every creative choice supported the product’s elevated positioning while keeping the energy grounded in Budweiser’s storytelling legacy.

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