First Bank, a regional bank based in North Carolina, needed to reach a very specific audience: local contractors and manufacturers. The creative challenge? Make financial services feel exciting and relevant to people who build things with their hands. The client wanted something local, but bold—something that would break through on CTV and still feel true to their brand.

We developed a creative concept that brought craftsmanship and physicality to life on screen. To pull it off safely and convincingly, we cast professional stunt artists to play our construction pros. In a single packed shoot day, we captured flips, trick catches, and seamless stunts using real rigging and safety supervision. In post, we removed wires, added sound design, and polished every shot with high-end VFX — creating a visual experience that felt fresh, fast, and fun. The tone was aspirational but grounded, honoring the skill and pride of the audience.