Ahead of their IPO, Freshworks needed more than an investor video — they needed a defining story. The company wanted to communicate its global scale, visionary leadership, and real customer success in one cohesive narrative that would inspire confidence among investors and set the tone for the brand’s next chapter.

We partnered with Freshworks to develop a unified creative strategy that connected executive vision with customer impact. Over the course of production, our team managed a global shoot spanning four customer locations — Klarna in London, Paper Transport in Michigan, TaylorMade in California, and NeoSensory in Texas — along with an executive session featuring the Freshworks C-suite in Palo Alto.

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From these stories, we built a full content ecosystem anchored by a 30-minute long-form roadshow film. An accompanying animated brand video and more than 50 content cutdowns extended the story across social, investor, and internal channels — giving the brand months of high-impact content from one production cycle.