Leslie’s needed a standout CTV ad to position themselves as the easiest and most reliable solution for pool owners—highlighting product availability, expert support, and stress-free maintenance. The challenge? Make it feel elevated, clever, and memorable… all without ever showing the competition directly.

We developed a clever “neighbor envy” narrative: a jealous neighbor peeking over the fence at a family enjoying their crystal-clear pool. From casting to final edit, every detail was designed to contrast effortless pool care with chaotic DIY—without ever being negative. With clean art direction, playful VFX, and dynamic performances, we made Leslie’s look like the obvious choice for pool owners who want stress-free maintenance and summer-ready vibes.