Parkit needed a versatile content library to support paid ads and organic storytelling—anchored in real outdoor adventure. The focus: show off their signature chairs in rugged, cinematic environments, while building an evergreen system they could pull from all year.

We led a two-day shoot in Pismo Beach with a lean but agile crew. Using cinema cameras, drones, and GoPros, we created scenes that felt like an authentic adventure doc—bonfires, cliff hangs, and slow coastal mornings. Every setup was designed to highlight specific SKUs in varied use cases. We layered in learnings from previous campaigns to refine performance-driven details like motion cadence, talent blocking, and pacing. Our team also built a custom color grade and product shooting framework to ensure brand consistency across environments, lighting, and future shoots.