For Parkit Movement, Savvy Studios led a two-day shoot in Pismo Beach designed to capture the brand’s rugged, laid-back ethos. The goal: build a versatile content library for paid and organic use, featuring their signature outdoor chairs in real, cinematic environments. With a mix of GoPro, drone, and cinema camera footage, we showcased the brand’s main product SKUs in scenes that felt like an organic adventure documentary.

Each shoot builds off performance data from previous campaigns, allowing us to continuously refine what we capture—from talent blocking to motion cadence. We also developed a detailed color grading guide and product shooting framework to ensure consistency across lighting conditions, terrain, and use cases—whether it’s bonfire hangs or coastal cliff setups

This evolving content system gives Parkit a bank of high-performance footage that’s both on-brand and ready to scale, with content that's useable for months on web, organic social, and paid ads.