RovR needed to refresh their content library with vibrant, lifestyle-driven visuals that reflected how their products are actually used—at the beach, at the game, at the park. The challenge was to capture a wide range of real-world use cases, on-brand energy, and seasonal versatility, all without the cost or overhead of a massive production.

We worked closely with RovR to define the core themes of their brand—from Millennial nostalgia and outdoor adventure to the high-energy social moments that make memories stick. We developed a repeatable content framework to guide casting, locations, art direction, and motion cues. On shoot day, our lean crew moved fast through a range of setups—beach hangs, backyard chill, sideline snacking—capturing both cinematic camera angles and organic moments that felt real and aspirational.