Stono Outdoor wanted to explore the potential of Connected TV but wasn’t ready to invest in a full-scale shoot. The ask: build a high-quality ad using only the iPhone footage they already had. The goal was to test the platform’s effectiveness for their audience without committing to a major production budget—just smart creative thinking and sharp execution.

Savvy Studios turned raw, user-generated-style content into a polished, platform-optimized CTV ad. We handled scriptwriting, art direction, and editing—layering in branded frames, animated graphics, and a clean AI voiceover to elevate the footage without losing its authentic, real-customer feel.

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The campaign was purpose-built for both streaming and social. The CTV spot followed best practices for clarity, pacing, and brand visibility on large screens, while the social cutdowns were tailored for Meta with platform-native copy, ratios, and CTA integration. This gave Stono a lightweight but high-performing creative suite, tailored for multiple placements from one simple input.