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Kids' Furniture
Max & Lily
Repeat Client
Built From Kids' Media
Faux-Horror Ad
Study the Six-Year-Old, Not the Competition
Max & Lily wanted a CTV spot that didn't look or sound like everything else in kids' bedroom furniture.
The Approach
Most brands research their category. We started with the audience's whole media diet.
Max & Lily makes kids' bedroom furniture. We didn't open with other furniture ads. We looked at what kids actually watch: fast cuts, playful chaos, a visual language built for a six-year-old's attention span. Competitors tell you what your category already sounds like. Media diet shows you what your audience is actually tuned to.
That research is where a faux-horror-style CTV spot about beating the clock before dad gets home came from. Not a furniture idea. A kids' media idea that happens to sell furniture.
Researching direct competitors is the safe move. Researching everything your audience watches is the one that finds the gap.
Services
Deliverables
1 x 30s Hero Cut
1 x15s Cut-Down
9x16 Social Versions
On-set Product Photography
Product B-roll library
iPhone Content for Social
The Result
Max & Lily got more than a spot. One shoot gave them a full asset set: the CTV film and its cutdown, social versions, product photography for their website, and a b-roll library. Add iPhone clips for organic social, and the photos and clips can also run as Meta ads. All of it built off the same idea, so CTV, social and their site read as one brand instead of three separate efforts. The team came back and asked us to do it again.
Get Savvy With Your Creative
Let’s make something designed for where your audience actually watches.
Full-screen storytelling. Custom-crafted. Shot to sell.