CTV Video Production
with 3-5x ROAS

We don’t just make a CTV ad — we build a complete content system around it, designed to fuel your marketing and deliver measurable ROI.

Let’s talk CTV Ad Strategy
Trusted by over 1000 brands

Real-Time ROI Tracking (Yes, Even on TV)

Stop treating TV like a billboard. Treat it like a performance channel. Through our Vibe.co integration, you get the targeting of Meta with the impact of the big screen.

Get Savvy with CTV

$340K

revenue FROM $15K CTV Spot

28%

Lift in Cross-Channel Conversations

500%

 ROAS With 30% CPA Reduction

LIKE META
BUT WITH TV IMPACT

Performance-driven, measurable, and built to scale your brand beyond the feed.

Reach

Targeting

Attribution

Premium

Creative Testing

Measurable

Affordable

Book a Call with Savvy

We don't just deliver CTV ads, we deliver results you can see, track, and scale.

500+ Premium Placements

Your campaigns run on the biggest streaming platforms: Hulu, Disney+, Peacock, and hundreds more through our exclusive partnership with Vibe.co.

Your Choice: Self-Serve or Full-Service

Take the wheel with our intuitive platform, or let us handle everything from content creation to publishing & reporting.

Precision Targeting That Actually Works

Reach your ideal customers by zip code, household income, device type, language, interests, and dozens of other data points.

Launch Fast, Scale Smart

Start with budgets as low as $50/day. No long-term contracts. Get your first campaign live in under 60 minutes.

Real-Time Performance Insights

Monitor what matters: view-through rates, CPM efficiency, lead generation, website traffic, and ROAS, all updated in real-time so you can optimize on the fly

Advanced Retargeting Without Cookies

Amplify your reach with intelligent pixel-based attribution and IP-matched retargeting that grows with your success, no third-party cookies required.

Ready to Put Your Brand on the Big Screen?

Book a call with Savvy today and discover how CTV advertising can transform your campaigns.

Book Your Strategy Call →
Creative
Direction
Casting,
Location, Set
10-Hour
Shoot Days
Hero +
Cutdowns + BTS
Fast Post
Production
CTV-Optimized
Final Delivery
Creative
Direction
Casting,
Location, Set
10-Hour
Shoot Days
Hero +
Cutdowns + BTS
Fast Post
Production
CTV-Optimized
Final Delivery

See Why These Brands
Trust Savvy

  • Outdoor
    Stono
     View case study

    “That campaign is still our top performer. CPL is crushing our target. We’re really happy with how it’s doing.”

    Xavier Meier President at Stono Outdoor Living Co.
    500% ROAS
    30% CPA reduction
  • Outdoor
    RovR
     View case study

    “Savvy just gets it. By February 1, we had content ready for the full year — and the team couldn’t stop talking about the quality.”

    Kyle Rajaniemi Director of Marketing at Kokopelli & RovR Products
    409% ROAS from a single CTV campaign
  • Finance
    Achieve
     View case study

    “Savvy did fantastic. We can't stop watching it. And the talent was chef's kiss.”

    Renee Rolewicz Performance Creative Manager at Achieve
    4.8x ROAS
    27% reduction in CPC
  • D2C
    Leslie's Pool Supply
     View case study

    “Savvy has been so astute and complete in how we tackle this — I'm just highly impressed with how it’s all working together.”

    Tracy Dick Senior VP of Marketing and Brand Strategy
    15% increase in branded search within two weeks
    10% increase weekly site-visit growth from CTV exposure
3-5 week turnaround

How it works

01

STRATEGY, First.

We anchor concepts in your Ideal Customer Personas, competitor blind spots, and channel goals before anyone touches a camera.
02

High-Yield Production

You approve talent and visual direction. We shoot lean and smart. Maximize the shoot day. Then get out.
03

Content Engine

One shoot yields your hero spots, testing variants, and a modular asset warchest.
04

The Pivot

We don’t just measure ROI. We analyze the performance data to refine the creative strategy and streamline the production process for your next campaign. Every project builds on the last.

What You Get

  • 5-10 Concepts to Choose From
  • Storyboards or Scripts
  • Pre-Production Plan
  • Up to 3 x 30s CTV Ads
  • 30s Alts (diff hook, shot order, or CTA)
  • 15s Cutdowns
  • Social Media Formats (9x16, 1x1, 4x5)
  • Behind the Scenes Content for Social
  • Alternate Versions for A/B testing
  • UGC Content (optional)
  • Content Library (optional)

CTV Packages

Can’t decide? Let’s start with competitive analysis and concepts. Then we can customize the production budget based on what you want to create.

Starter

$15K - 20K
Lean, nimble shoots made for fast-moving brands.
  • Up to 3 principal actors
  • 1 or 2 locations
  • Efficient crew

Standard

$20K - 25K
Expanded cast and crew for polished productions.
  • Up to 4 principal actors (extras as needed).
  • 2 locations
  • Full production crew

Premium

$40K+
Full-scale, cinematic campaigns that dominate.
  • Large ensemble cast
  • Multiple locations
  • Complete crew with specialized roles
Book a Call with Savvy

FaQs

Still have questions? Hit us up at hello@savvystudios.com or call us at +1 858-242-7936. We promise we’re nice.

  • Can we just run our top-performing Meta ads on CTV?

    No. Meta relies on fast, sound-off hooks for a distracted user on a 6-inch screen. CTV viewers are watching 65-inch screens with full attention and the sound on. Running social creative on CTV looks cheap, feels jarring, and actively hurts your brand credibility. BUT, if you have a library of high-quality raw footage, we can re-engineer it for the big screen. We strip out the social-first edits and rebuild the assets using professional sound design, new voiceovers, and broadcast-quality motion graphics.

  • How do we actually track ROI on a TV ad?

    CTV is a performance channel, not a traditional billboard. Through our Vibe.co integration, you track conversions using pixel-based attribution, first-party data integration, and IP-matched retargeting. Beyond basic ROAS, you can measure true business impact through incrementality testing and MER (Marketing Efficiency Ratio) in real-time reporting dashboards.

  • What is the minimum budget required to test CTV?

    Net-new CTV productions start at 12K - 15K for a lean, performance-engineered shoot. Do not attempt to cheap out: poor lighting or shaky footage on a 65-inch screen instantly erodes brand trust. We engineer this lean production day to shoot your CTV ads plus bank a high-quality footage library for a coordinated strike across social channels. You walk away with assets that fuel your marketing for months.

  • Do we only get one 30-second commercial from the shoot?

    Never. Selling a single hero video is traditional agency bloat. We engineer shoots for content multiplication. You walk away with a several 30-second hero spots, alternate hooks for A/B testing, 15-second cutdowns, social formats (9x16, 4x5), and a content library of extra photos and videos to feed your entire funnel.

  • How fast can we launch a campaign?

    Production takes 3 to 5 weeks from kickoff to final delivery. Once you have the final assets, your campaign can be live across premium streaming platforms in under 5 minutes.

  • Who are we actually reaching on CTV?

    94% of US households are reachable via streaming. You control exactly who sees the ad using precision targeting by zip code, household income, and buyer interests. You are reaching high-income decision-makers directly in their living rooms.

Make Every Shoot
Work Harder

We'll show you how a single production can power your next CTV campaign and deliver a content library that keeps paying off all year long. Because you need more than just one ad.

Book Your CTV Strategy Call

Deliverables

30s hero spot

30s alt (new hook,shot order, or CTA)

15s cutdown + 15s alt

Textless versions

Social formats
(9x16, 4x5, 1x1 as requested)

Behind-the-scenes content for social

Raw footage &project files

Optional content library add-on for live shoots