DTC Furniture

Plank + Beam

Four Hour Shoot
Four Hour Shoot
Four Hour Shoot

Educating Homeowners with Creativity and Efficiency.

+50% of Sales to Bedroom Collection, +8% Add-to-Cart Rate

The Goal

Plank & Beam wanted furniture ads people would actually remember. We created humorous, CTV-first concepts that paired a relatable couple moment with premium product storytelling. All while capturing UGC, lifestyle content, and ecommerce assets in the same shoot.

The Approach

Services

CTV
Brand Video
Content Shoot

Deliverables

30s CTV Concept
15s Cutdown
2 x 30s UGC Concepts
50 Edited Product Photos
Social Formats (9x16, 4x5, 1x1)
iPhone Behind the Scenes
Raw footage and project files

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The Result

The campaign became the creative benchmark for the brand: driving 50% of sales from the featured bedroom collection, while the top-performing cutdown achieved a 50% engaged session rate and 8% add-to-cart rate. The success led Plank & Beam to expand the creative approach into additional product categories.

Get Savvy With Your Creative

Let’s make something designed for where your audience actually watches.
Full-screen storytelling. Custom-crafted. Shot to sell.

LET'S TALK