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Travel
TravelZoo
1 Day Shoot
3 Formats
Airport Location
Meta to CTV
Your Best Meta Ad Is Already a CTV Concept
Travelzoo wanted to sell one specific perk: free airport lounge access when your flight is delayed more than an hour.
The Approach
Most CTV projects start from a blank page. Travelzoo already had something better: two Meta ads with real performance behind them.
So instead of guessing at a new concept, we went to their two highest-performing Meta ads and pulled the hooks and messaging that had already proven themselves. Then we rebuilt them for CTV around the same value proposition. Same promise, new screen.
The rebuild is where the work is. A Meta ad has to stop a thumb. A CTV ad gets a viewer who's sitting still and can follow a story, so the proven message gets room to play out: an airport terminal built on a set, and a luxury apartment lounge as the payoff.
Your existing Meta data can point you to the idea. The job is translating it for a screen people actually sit in front of.
Services
Deliverables
30s Hero
15s Cutdown
Stills for Static Ads
The Result
CTV was new ground for Travelzoo, and this first project had one job: prove the channel to their leadership team. It did. Once they saw it in action, they activated another campaign right away.
It also cleared up a few myths about the process. Airports are supposed to be impossible to film in. We used a freestanding pre-built set instead, and showed that a CTV shoot can be creative and efficient at the same time. That made the next project feel accessible instead of risky.
Get Savvy With Your Creative
Let’s make something designed for where your audience actually watches.
Full-screen storytelling. Custom-crafted. Shot to sell.